Employee engagement is not a soft metric. It is one of the strongest predictors of organizational performance, resilience, and readiness for change, and it is closely connected to employee wellbeing. Employee engagement describes the emotional commitment employees bring to their work, their team, and their organization's goals. It reflects whether people feel connected to the purpose of their work, supported by their managers, and motivated to contribute consistently.

The mental health crisis in workplaces across the GCC region is an urgent concern. Employees are facing rising levels of stress, burnout, anxiety, and depression, which, despite growing awareness, are often overlooked or insufficiently addressed. In highly competitive and high-pressure environments, mental well-being frequently takes a back seat. Statistics show that more than 60% of employees in the GCC report experiencing symptoms of poor mental health, with one in three suffering from burnout (McKinsey & Co.). Despite these alarming figures, mental health continues to be largely ignored in many organizations.